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I get asked quite frequently why I charge the prices I charge.
Sometimes I am asked this with curiosity. Sometimes I am asked this
with venom. Occasionally I am told that I will go out of business
because places like Wal-Mart sell plushes/costumes/whatever cheaper
than I do. Once in a while I'm told that "my friend so-and-so makes
this cheaper."
I'd like to take a moment to address these questions, and attempt to
explain why I have the prices I do, and why I don't fear Wal-Mart or
your friend putting me out of business. (And please do note that I am
NOT an economics expert, I have a general layman's knowledge of how
it works, which has been added to by my own experience running a
business. So you can't quote me on any of this except the bits about
my own work.)
First, you need to understand the difference between hand made,
factory made, and sweatshop made. Something that is hand made is
created entirely by a single individual. Occasionally you'll find a
partnership or a small group, but generally it's just one person that
does every step in the creation process, from beginning to end. A
factory made item is, of course, made largely by machine. Some
factory made items have a step, perhaps two, that involves a human
being. I, for example, use to put the plastic beads on Chums
eyeglass holders. But that does not make a Chums eyeglass holders
hand made. Now there are indeed some items that claim to be hand
made and are very cheap. These items I call "sweatshop made" because
that's how they're produced. Human hands do all the work, but they
might as well be machines, because items made like this go along an
assembly line and each person adds their bit on, ever individual
doing the same task over and over. China is notorious for making
things this way, as is Mexico and many other countries where hiring
labor is cheaper than buying machines.
Now let's look at an item and show you some examples that explain why
these different methods have different price tags attached. Let's
look at a small plush, something the size of one of my own Loonakits.
When I set out to make a Loonakit, the first step is to buy
materials. Admittedly many of these are made from pieces left over
from other projects, but I still had to buy the supplies at some
point. I, as a buyer, must purchase things at retail rates. A yard
of quality MM fox fur, a fur I use a lot, at retail price costs
around $30. Then I must also get thread, and needles, and scissors,
and chalk, and a few other odds and ends. I use these on a lot of
projects, so they only add a few cents each in cost to an item like a
Loonakit, but the costs add up. And, of course, I need to buy the
eyes, which I also get retail, at between $0.50 and $10, depending on
the specific kind and color of eyes purchased. Plus another dollar
or so for the polyfill that I stuff the plush with, and all supplies
are accounted for. Now I have to start working. I take around an
hour to sew a Loonakit. I go fairly slowly because I'm working
entirely by hand, and being careful to make neat, even stitches. I
don't use a machine for these, though that's my own choice, because I
enjoy taking my sewing with me various places, so I hand sew most
things.
A Loonakit sells for $25. $5 of that is my shipping costs. (And if
I sell one at a convention and hand it to you, it costs me something
like a thousand dollars to get plane tickets, hotel, convention
membership, and booth space! That $5 for shipping just became heaven
knows how much in con expenses, so my profit at cons may be even lower!)
Another $5 of so is the total cost of materials put in, though on
some of the deluxe and custom models it may be as high as $25, and
on a few of the basic models it might be more like $3. Loonakits
are, in fact, my highest margin item, and I love them for it, because
I make a lovely $10-$20 per hour making them. That's so nice!
Assuming I sell all those I make (and I may not!) I can actually rack
up a couple hundred in profit in one day, if I work hard and steady.
And every single one of those Loonakits is 100% unique, no two are
ever quite the same.
Now let's take this same critter as made by factory. First of all,
the factory can turn them out in minutes each. They can produce
hundreds, perhaps thousands a day. Each of those thousands of
plushes are exactly the same, down to the last stitch. Because they
make so many, they buy their fur not at wholesale rate, but at the
even better manufacturer's rate, because they have it made specially
for their use, which is around $9 a yard for the same fur I'm paying
$30 for. They pay not even pennies per item for thread and
incidentals and only a few cents at the very most for stuffing. They
pay a few human beings to keep the machinery in line, and possibly to
perform some step in the process that machines don't do well, but
there are hundreds of items produced for each employee there, and
most of those employees will make little better than minimum wage.
They will sell a plush of that size for probably $5, and will sell
hundreds every day. Their total materials cost is probably less than
$2 per plush, and at $3 profit each, they're raking in thousands of
dollars each day, only a little of which has to go to pay the factory
workers.
The story for sweat shop items is much the same. They probably don't
produce as many things as the factory does, and may buy fabric at a
$20 wholesale rate, but they often pay their workers pennies per
hour, and once again every item is the same, all exactly alike save
for a few tiny differences that you'd have to carefully go over them
side by side to spot. They'll call their items "hand made" and sell
them for $10 each, and are still probably making a very good profit at
that price.
This is a basic principle of economics that everybody ought to learn.
Something mass produced is, by its very nature, cheaper to make than
something made one at a time.
Now consider the rest of the things I make. A full fursuit takes me
a month of work to complete, and I probably spend at least half of my
time during that month working on it, and the other half doing tails
and Loonakits and so on. How much do you make in half a month of
full time work? I get approximately $800 profit on a full suit. I
may well put in twelve eight hour days to create one. That means my
sewing is paying me a paltry $8.33 an hour. That's not much above
minimum wage in some states. Some suits I get done faster, and
that's great, but I'm still not exactly raking in the dough.
The bottom line here is that I'm not ripping you off, and I'm not
living high on the hog on your dollar. I work hard, I make ends
meet, and that's about it.
And think about what you get for your dollar. Yes, you could go to
Wal-Mart and buy a plush for cheap. You could place an order at
Marylen's and get a fursuit for a few hundred. And if you do, you'll
get something that is not yours alone, because hundreds, thousands,
even millions (in the case of Wal-Mart) own that exact same item.
Not only that, but many mass-produced items are low quality! They
cut corners on buying cheap fabric, on using less thread, on cheaper
stuffing that clumps and gets nasty. If you get something from me,
it's made from the best stuff I can find, with care and attention to
detail, and nobody else on the face of the planet will have one like
yours.
Which is why I'm not afraid of factories and sweat shops. They can
undercut my prices all they want, they will never be able to deliver
what I can. I take your descriptions and drawings and make something
that is yours and yours alone.
Now I'll take a second and address the issue of "your friend so-and-so"
who makes things cheaper than I do. I will bet any amount of money
that "so-and-so" either lives at home, supported by parents, or has
another job. There is nobody out there who does this kind of thing
for a living who can do it much cheaper than I do. I am probably one
of the VERY cheapest fursuit makers on the planet, at least as far as
full-time professionals go. Your friend can afford to make only a
dollar or two profit per item because your friend doesn't have to pay
the bills with his sewing. He only takes money at all to make back
his costs in materials. It's a hobby and not a profession.
Hobbyists are in it for the fun, not for the dough. And though
hobbyists are a bit of competition for me, they're not something I
worry about. Many of them are far less experienced and skilled than
I am, and those who are at my skill level can only devote an hour
here, a weekend there to their hobby, so they don't make enough items
to really cut into my market.
So I'm not going to be put out of business by Wal-Mart, your friend,
or blind nuns in China any time soon! My prices support me, and are
fair prices for what you get.
If you can't afford my things, I'm sorry. Really I am. I wish I was
rich so I could just sew fursuits and give them away. But I'm not,
and the rent has to get paid somehow.
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